Understanding Your Privacy Matters

Your privacy is important to us. This policy outlines how we collect, use, and protect your information. We believe in being transparent about our practices, ensuring you feel safe and informed when engaging with our services. Let’s explore together how we respect your personal data.

Last updated: 20 May 2026

Understanding Your Privacy Rights and Our Commitments

Your privacy is important to us. We collect and handle your information with care, respecting your rights and safeguarding your personal data. This privacy policy explains how we gather, use, and protect your information while providing educational services. We want you to feel confident and secure when sharing your details with us.

We believe in protecting your privacy as much as we believe in enhancing your learning experience. Here, you’ll find clear insights into what data we collect, why we collect it, and how it helps us serve you better. Our commitment to transparency means you can trust that your information is in safe hands.

Through our unique blend of research and real-world experience, we ensure that our practices are rooted in respect for your personal information. Your journey with us is meant to be enriching, and understanding how we handle your data is a vital step in that process. If you have questions about any aspect of our policy, our team is here to assist you.

Introduction

Edacity Ltd trading as Edacity and Edacity Press (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, how long we keep it, and your rights. This policy applies to data collected via edacity.org, purchases made directly from our site, enquiries submitted to us, and other interactions with Edacity where this policy is referenced.

Data controller and contact details

  • Data controller: Edacity Ltd
  • Registered address: Market Harborough, Leicestershire, United Kingdom (full address available on request)
  • Email: contact@edacity.org
  • Data protection officer / privacy contact: info@edacity.org

What personal data we collect

  • We collect only the personal data necessary to provide our services and products. Typical categories include:

    • Identity data: name, title, job role.
    • Contact data: email address, postal address, telephone number.
    • Transactional data: purchase history, order details, billing address, payment confirmation.
    • Account data: username, password (if you create an account).
    • Communications data: messages you send us, support requests, feedback.
    • Marketing data: preferences, consent status, subscription history.
    • Technical and usage data: IP address, device and browser information, pages visited, referral source, cookies and similar technologies, analytics data.
    • School / organisation data: school name, role, purchase order numbers, licensing requirements for bulk or school purchases.
    • Sensitive data: we do not intentionally collect special category data such as health or racial data unless you voluntarily provide it in a support message; if you do, we will only process it with explicit consent and for the limited purpose you specify.

How we collect personal data

  • When you sign up for newsletters or pre‑launch lists.
  • When you purchase ebooks, toolkits, or licences via our site.
  • When you contact us by email, contact form, or phone.
  • When you register for events, webinars, or courses.
  • Automatically via cookies and analytics when you visit our website.
  • From third parties such as payment processors (Stripe), marketplaces (Etsy, Gumroad, Amazon KDP, IngramSpark), or when you provide details for bulk school orders.

Purposes of processing and legal bases

  • We process personal data for the following purposes and legal bases:

    • Performance of a contract: to fulfil orders, deliver digital products, process payments, and manage licences.
    • Consent: where you have opted in to marketing communications or cookies.
    • Legitimate interests: to operate and improve our website, prevent fraud, manage customer relationships, and perform analytics. Our legitimate interests are balanced against your privacy rights and we will not use your data in ways that unduly impact you.
    • Legal compliance: to comply with legal obligations such as tax, accounting, and consumer protection laws.

Marketing and communications

  • We will only send marketing emails if you have given consent or where we have a legitimate interest and you have not opted out.
  • You can opt out of marketing at any time via the unsubscribe link in emails or by contacting privacy@edacity.org.
  • We may send transactional messages related to orders, licences, or account activity which are necessary for contract performance.

Cookies and similar technologies

  • We use cookies and similar technologies to operate the site, remember preferences, and provide analytics.
  • Essential cookies are required for site functionality. Performance and analytics cookies help us improve the site. Marketing cookies may be used for advertising and remarketing.
  • You can manage cookie preferences via the cookie banner or your browser settings. Disabling non‑essential cookies may affect site functionality.

Third‑party services and data sharing

  • We share personal data with trusted third parties only as necessary:

    • Payment processors: Stripe, PayPal, or other payment providers to process payments.
    • Marketplaces: Etsy, Amazon KDP, IngramSpark for sales and distribution.
    • Email and marketing platforms: SalesBlink, Snovio, or similar for newsletters and campaigns.
    • Analytics providers: Google Analytics (GA4) and other analytics tools.
    • Hosting and technical providers: our web host and Elementor/WordPress service providers.
    • Professional advisors: accountants, legal advisors when required for compliance.

    We require third parties to protect your data and not to use it for their own purposes.

International transfers

Some third parties we use may transfer or store data outside the UK or EEA. Where transfers occur, we ensure appropriate safeguards such as Standard Contractual Clauses or reliance on adequacy decisions to protect your data.

Data retention

  • We retain personal data only as long as necessary for the purposes set out in this policy, including to: fulfil orders, comply with legal obligations (e.g., tax records), resolve disputes, and enforce agreements. Typical retention periods:

    • Transactional records: 6 years for accounting and tax purposes.
    • Marketing consents: until you withdraw consent.
    • Support and communications: up to 3 years unless longer retention is justified.

    We will securely delete or anonymise data when no longer required.

Your rights

  • Under UK GDPR and data protection law you have rights including:

    • Right to access your personal data.
    • Right to rectification of inaccurate data.
    • Right to erasure (right to be forgotten) in certain circumstances.
    • Right to restrict processing in certain circumstances.
    • Right to data portability where processing is based on consent or contract and is automated.
    • Right to object to processing based on legitimate interests or direct marketing.
    • Right to withdraw consent at any time where processing is based on consent.

    To exercise your rights contact privacy@edacity.org. We will respond within statutory timeframes. You also have the right to lodge a complaint with the UK Information Commissioner’s Office.

Security measures

We implement appropriate technical and organisational measures to protect personal data, including encryption for data in transit, secure hosting, access controls, and regular security reviews. While we take reasonable steps to protect your data, no system is completely secure and we cannot guarantee absolute security.

Children and minors

Our products are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact info@edacity.org and we will take steps to delete it.

Links to other sites

Our site may contain links to third‑party websites. This policy does not apply to those sites. We encourage you to read their privacy policies.

Changes to this policy

We may update this policy from time to time. We will publish the updated policy on our website with a revised “Last updated” date. Significant changes will be communicated where appropriate.

Contact and complaints

For privacy enquiries or to exercise your rights contact info@edacity.org. You may also contact the UK Information Commissioner’s Office.

Email

Have questions? Drop us an email.

Whatsapp

Start a live chat with our support team.

+44 7380 347750

Call

Reach us by phone. We’re here to help!

+44 7380 347750

Ready to Learn and Grow?

Your journey in education begins here. Explore our privacy policy or reach out to Edacity for any questions. We’re here to help you every step of the way.